Artist rings in the year of the snake with striking lunar new year Johnny Walker packaging design

"Today’s packaging spotlight: Johnnie Walker Blue Label teams up again with artist James Jean for a stunning Year of the Snake limited edition! Fusing traditional Chinese art with modern flair, Jean’s design features three snakes symbolizing wisdom, intelligence, and intuition—echoing themes of renewal and reinvention. For the paper packaging world, this highlights how luxury brands are leaning into storytelling through intricate, symbolic designs, elevating packaging from mere functionality to an art form. With premium spirits driving demand for high-quality materials and sustainable innovation, this is a toast-worthy moment for creative packaging designers everywhere!"https://www.creativebloq.com/design/packaging-design/artist-blends-old-johnny-walker-bottle-design-is-packed-with-symbolism

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