Big change to Lidl packaging in industry-first commitment

"Today we’re diving into Lidl’s bold move to remove child-targeted designs from its least healthy products by mid-2025, outpacing UK legislation set for October that year. This includes ditching cartoon characters and vibrant packaging on items like gummy bears. While it’s a win for healthier eating habits, here’s the twist for the paper packaging industry: expect a surge in demand for minimalist, eco-friendly designs that emphasize authenticity and product quality. Lidl’s shift signals a broader trend—brands are rethinking how packaging drives consumer behavior, making sustainability and health top priorities. Stay tuned, because this could reshape how packaging communicates value!"https://grocerytrader.co.uk/big-change-to-lidl-packaging-in-industry-first-commitment/

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