Boulard Calvados reveals new packaging for 200th anniversary

Here’s your 30-second podcast script: "French spirits maker Calvados Boulard is celebrating its 200th anniversary with a stunning packaging redesign. Inspired by elegance and tradition, the new look features a matte black neck, gold accents, and a refined color palette that highlights each expression’s character. But here’s the twist—this isn’t just about aesthetics. For the paper packaging industry, it’s a reminder of the rising demand for premium, sustainable materials that enhance luxury branding. With Boulard sourcing apples from Normandy and emphasizing heritage, eco-friendly packaging could become the next frontier for spirits brands aiming to blend tradition with modern values."https://www.packaging-gateway.com/news/boulard-calvados-reveals-new-packaging/

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