Chemical recycling a flashpoint in New Jersey EPR plan

"Privacy laws are tightening across U.S. states, and businesses are feeling the heat. With new regulations like California’s CPRA, consumers gain control over how their data—like cookie tracking—is shared. But here’s the twist for the paper packaging industry: these laws could disrupt digital advertising strategies for packaging companies relying on targeted ads to promote eco-friendly solutions. The pivot? Expect a surge in demand for direct-to-consumer marketing materials, like printed brochures and QR codes on sustainable packaging, as brands seek non-digital ways to engage. Privacy shifts are reshaping more than tech—they’re reshaping how we sell sustainability."https://www.plasticsnews.com/news/chemical-recycling-point-contention-new-jersey-epr-plan

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