Companies lean into paper packaging innovations amid scrutiny of plastic

"Today on Sustainable Packaging Insights, we’re diving into the paper vs. plastic debate! Mounting regulations and consumer demand are pushing companies like PepsiCo and Amazon to embrace fiber-based solutions, with the molded fiber market projected to hit $4 billion by 2030. But here’s the twist: while paper packaging reduces plastic reliance, it raises fresh challenges—deforestation, energy use, and recycling limits. Innovations like FSC-certified wood and Pulpex’s water-based coatings are game-changers, but the paper bottle journey mirrors PET’s 40-year evolution. The takeaway? Paper isn’t perfect, but it’s a critical step in transforming packaging sustainability."https://www.packagingdive.com/news/paper-plastic-packaging-paboco-pulpex-pepsico-deforestation/737194/

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