Five Secrets to Award-Winning CPG Package Designs

"Today we’re diving into the power of package design, a game-changer for the paper packaging industry! Recent data from the Designalytics Effectiveness Awards reveals how brands like Organic Valley and Dove Men+Care are leveraging consumer-driven design to boost sales—by up to 19%! For paper packaging, this highlights the critical role of visuals in driving emotional connections and purchase decisions. The insight? Scent, texture, and bold branding aren’t just for products—they’re opportunities for paper to communicate value. As e-commerce grows, packaging must evolve into a sensory-rich, brand-building tool. Are you ready to rethink your approach?"https://www.packworld.com/trends/package-design/article/22930400/five-secrets-to-awardwinning-cpg-package-designs

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