Lidl in packaging industry-first with change to designs for least healthy products

"Today on Packaging Pulse: Lidl is revolutionizing supermarket aisles by removing child-targeted designs from less healthy own-brand products by mid-2025, beating UK legislation deadlines. Say goodbye to cartoon gummy bears and hello to minimalist, fruit-forward packaging! But here’s the twist for the paper packaging industry: this shift could fuel demand for premium, eco-friendly materials that emphasize natural aesthetics, aligning with both health-conscious and sustainability trends. Lidl’s bold move not only reshapes marketing but creates opportunities for innovative design in sustainable packaging. Stay tuned for more industry insights!"https://www.packagingnews.co.uk/news/retailers/retailers-brands/lidl-in-packaging-industry-first-with-change-to-designs-for-least-healthy-products-20-01-2025

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