Lidl to ‘support healthier choices’ for children in packaging changes

"Welcome to today’s podcast! Lidl is shaking up the food packaging world by pledging to remove child-focused designs from its least healthy own-brand products by mid-2025. Think cartoon gummies replaced with fruit-forward designs! This bold move aligns with upcoming UK legislation banning ads for less healthy foods before 9pm. Here’s the twist: for the paper packaging industry, this signals a shift towards functional minimalism—brands will now need designs that balance legal compliance with shelf appeal. Expect rising demand for sustainable, print-optimized materials that highlight natural product attributes. Lidl isn’t just rebranding—it’s redefining the rules!"https://www.marketingweek.com/lidl-healthier-choices-packaging-changes/

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