Red Bull, Chick-fil-A, and Jong Introduce Packaging Designed for User Engagement

"Red Bull’s resealable 330ml aluminum bottles are back in Australia after a four-year hiatus, driven by consumer demand on platforms like Reddit! Initially launched in 2012 and discontinued in 2021, these bottles cater to active lifestyles, offering flexibility for workouts, road trips, and festivals. But here’s the twist for the paper packaging industry: while aluminum dominates here, it highlights a growing consumer trend—packaging must balance portability, reusability, and waste reduction. For paper-based solutions, this means innovations like coated fiber bottles or resealable paperboard could disrupt markets traditionally owned by aluminum or plastic. The race for convenience just got more competitive!"https://www.packworld.com/trends/package-design/article/22930325/thepackhub-red-bull-chickfila-and-jong-introduce-packaging-designed-for-user-engagement

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