Trends from Pharmapack: Designing for Human Factors

"Pharmapack last week spotlighted 'designing for human factors,' emphasizing user-friendly packaging for emergencies, inclusivity, and patient adherence. But here’s the twist—what’s sacrificed in the process? Cost, sustainability, or innovation? For the paper packaging industry, this signals a shift: pharmaceutical brands may demand more adaptable, ergonomic, yet eco-friendly solutions. Think precision die-cuts for accessibility or coatings balancing usability and recyclability. The takeaway? Paper packaging must evolve to meet both human and environmental needs. Stay tuned for more insights!"https://www.healthcarepackaging.com/leaders-new/package-development/video/22931756/trends-from-pharmapack-designing-for-human-factors

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