UPM highlights 3 trends that will change the packaging industry
"Today, we’re diving into the future of packaging—three trends reshaping the industry! First, tailored minimalism: consumers and regulators are cracking down on overpacking, pushing brands to adopt recyclable, single-material solutions like barrier papers for food. Second, reusable packaging is making a comeback, driven by EU mandates requiring all packaging to be recyclable—and some reusable—by 2030. This could transform design, with wash-off labels becoming the key branding tool. Finally, the shift beyond fossil-based materials is accelerating, with innovations like bio-attributed plastics offering drop-in solutions for seamless adoption. For the paper packaging industry, the big win? Barrier papers and bio-based alternatives are poised to replace plastics across sectors, creating a massive growth opportunity while advancing sustainability goals."https://www.pulpapernews.com/20250124/16353/upm-highlights-3-trends-will-change-packaging-industry
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