Wild Alaskan Company Redesigns Packaging Graphics

"Today, we’re diving into Wild Alaskan’s bold packaging refresh! This D2C seafood brand revamped its design to celebrate Alaska’s wild beauty and educate consumers on seafood sourcing. Using vivid illustrations of species like sockeye salmon, Alaska-inspired colors, and a hand-cut typeface evoking wooden trail signs, their packaging is a love letter to Alaska. Here’s the kicker: This shift isn’t just aesthetic—it tackles seafood mislabeling head-on, clarifying species origins and promoting educated choices. For the paper packaging industry, this sets a precedent: storytelling and transparency now drive brand loyalty. Think less generic boxes, more immersive consumer experiences!"https://www.packworld.com/trends/package-design/article/22930745/wild-alaskan-company-redesigns-packaging-graphics

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