A reminder that packaging is part and parcel of truly great brands

"Hey listeners! Today, we’re unpacking Cadbury’s new sharing design and the untapped power of packaging. More than just a box, packaging is now a key brand touchpoint—think Coca-Cola’s personalized bottles or Kellogg’s breakfast optimism. But here’s the twist: it’s not just about shelf appeal anymore. With QR codes bridging digital and physical worlds, and packaging doubling as Instagram-worthy décor, brands like Cadbury are pushing packaging into our homes and hearts. For the paper packaging industry, this is huge—sustainability meets emotional connection. Are you ready to turn your packs into portals? Let’s dive in!"https://www.thedrum.com/opinion/2025/02/03/reminder-packaging-part-and-parcel-truly-great-brands

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