BrandOpus creates new brand and packaging for Alpen

"Big changes are coming to your breakfast bowl. Alpen, the muesli giant, is rebranding with a fresh look and a new recipe boasting 30 percent more fruit. With cereal competition heating up in the UK, Alpen is fighting back with modern packaging—think stylized mountains, vibrant colors, and a nature-inspired design. But here’s the real impact: this shift signals a growing trend in paper packaging—brands are investing in high-quality, visually distinctive cartons to stand out on crowded shelves. Expect more premium finishes and eco-friendly materials as brands battle for consumer attention. Stay tuned for more packaging insights!"https://www.designweek.co.uk/brandopus-creates-new-brand-and-packaging-for-alpen/

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