Kleenex refreshes packaging

"Kleenex just unveiled a sleek new packaging redesign for its toilet tissue, and it’s all about clarity, shelf impact, and premium appeal. Partnering with Hulsbosch, they’ve amplified the iconic puppy, streamlined on-pack info, and strengthened brand recall. But here’s the real takeaway for the paper packaging industry—this move signals a rising trend: emotional branding in packaging. As sustainability and recyclability become standard, brands are doubling down on visual and emotional cues to stand out. Expect more players to refine packaging not just for function, but for deeper consumer connection."https://retailworldmagazine.com.au/kleenex-refreshes-packaging/

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