Kleenex unveils refreshed packaging design from Hulsbosch

{"script":"Big changes are rolling in for Kleenex! Kimberly-Clark has teamed up with Hulsbosch to refresh the packaging of its iconic toilet tissue range. The famous puppy stays, but the design gets a modern twist to boost shelf appeal and brand recall. But here’s the real industry insight—this isn’t just a facelift. It’s a strategic move to drive premiumisation in paper packaging. As sustainability pressures mount, brands are using design to justify higher prices and maintain margins. Expect more packaging overhauls as companies balance sustainability, branding, and profitability. Stay tuned for more insights!"}https://www.mediaweek.com.au/kleenex-new-packaging/

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