Packaging design trends 2025: What's next for brands

"Packaging in 2025 is getting a bold, sustainable makeover. Think Tank’s Nick Seston reveals that brands no longer have to choose between eye-catching design and eco-friendly materials. Expect vibrant, maximalist packaging made from recycled paper and cardboard, proving that sustainability isn’t just about minimalism. Innovations like mycelium-based alternatives and ASMR-inspired textures are reshaping consumer experiences. Plus, Gen Alpha—the first ‘Sustainable Native’ generation—is demanding packaging that’s both stylish and reusable. For paper packaging, this means a major opportunity: brands will need creative, high-quality solutions that merge sustainability with visual impact. Stay ahead or risk being left behind."https://www.packagingnews.com.au/design/packaging-design-trends-2025-what-s-next-for-brands

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