Prime Hydration vs MÁS+ BY MESSI: Legal Dispute Over Trade Dress Infringement Explained

"Prime Hydration vs. MÁS+ BY MESSI—it's more than a celebrity showdown, it's a legal battle over packaging! Prime claims Messi's drink copies its bold colors, logos, and cap designs, sparking a trade dress infringement lawsuit. But here’s why the paper packaging industry should care—if Prime wins, it could set stricter precedents for packaging design protection, making it harder for brands to use similar visual cues. That means more demand for custom, legally distinct packaging solutions. Could this reshape how brands approach design? Stay tuned!"https://www.lawyer-monthly.com/2025/02/drink-wars-prime-hydration-and-mas-by-messi-clash-over-trade-dress-infringement/

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