Results are in: Consumers address user experience with reusable cups

"Reusable cups took over Petaluma, California—and the results are in! Starbucks, Berry Global, and Closed Loop Partners tested a 12-week citywide program, making reusable cups the default. The takeaway? Plastic cups had lower costs and emissions, but consumers worried about microplastics and dishwasher durability. For paper packaging, this highlights a key challenge: Many single-use paper cups still contain plastic linings, creating a perception gap. Could this spark innovation in plastic-free paper coatings? The industry must rethink design to compete in a reuse-driven future!"https://www.packagingdive.com/news/petaluma-project-results-scaling-reusable-cups-plastic/740837/

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