Retail India News: KRBL Unveils New Packaging for 'India Gate' Basmati Rice, Targets 60 Pc Market Share by 2028

"KRBL has unveiled a refreshed packaging design for its India Gate basmati rice, marking its first rebranding in 25 years. Aiming to expand its market share from 42% to 60% in the next 3-5 years, KRBL partnered with Landor Associates for a modern design featuring a QR code and detailed grain info. This move highlights the growing trend of digital engagement in packaging, a strategy that could inspire the paper packaging industry to innovate with interactive features, potentially transforming consumer experiences. With a 20% marketing budget allocated for this campaign, KRBL's approach could set new benchmarks in FMCG branding."https://www.indianretailer.com/news/retail-india-news-krbl-unveils-new-packaging-india-gate-basmati-rice-targets-60-pc-market

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