WRAP calls for shift from linear thinking to ‘Circular living’

"Big changes are coming to packaging, and WRAP’s CEO Harriet Lamb is leading the charge! At the launch of the UK’s Recycle Week, WRAP pushed for a shift from a ‘make-use-dispose’ model to a circular economy. With Extended Producer Responsibility rolling out in 2025, companies will be financially driven to rethink packaging. But here’s the real game-changer: refill and reuse. If the industry embraces ‘buy anywhere, return anywhere,’ paper packaging could see a massive boom as a sustainable alternative to plastic. Will brands adapt fast enough? Stay tuned for the future of packaging!"https://www.packagingnews.co.uk/features/profile/wrap-calls-for-shift-from-linear-thinking-to-circular-living-12-02-2025

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