AI helped cause Hollywood strikes. Now it's in Oscar-winning films

Hollywood just threw an AI-fueled bash at Chaplin’s old studio, and the guest of honor? Generative video tech. As studios cautiously embrace AI—like in Oscar-nominated films The Brutalist and Emilia Perez—creators are demanding ethical use and consent. For the paper packaging industry, here’s the twist: AI video could supercharge digital prototyping, letting brands visualize and test packaging designs in fully rendered retail settings before a single box is printed. That means faster go-to-market, less waste, and smarter design iterations. Just like Hollywood, packaging must blend tech with human creativity—or risk being replaced by it.https://www.bbc.com/news/articles/ce303x19dwgo

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