How To Protect Your Job From AI Automation

AI disruption isn’t on the horizon—it’s already here. Since ChatGPT’s launch in late 2022, white-collar sectors from coding to content are seeing mass layoffs, not gradual shifts. But here’s the twist for the paper packaging world: while AI may automate design and logistics, it can’t replicate the tactile experience or sustainability value of fiber-based packaging. In fact, as digital overload grows, brands may lean harder into high-impact physical packaging to stand out. So while AI reshapes jobs, paper packaging could become the new frontier for brand identity in an AI-saturated marketplace.https://medium.datadriveninvestor.com/how-to-protect-your-job-from-ai-automation-1a1be246ec5c

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