Q&A: The evolving role of packaging design

Big news from Down Under—Pippa Corry, founder of philo and co, just won the 2024 PKN Women in Packaging Visionary Award and she’s calling for a packaging design revolution. In a world shifting toward circularity, Corry says designers must go beyond looks and function—sustainability has to be baked in. With EPR laws, eco-modulation fees, and greenwashing scrutiny on the rise, this is a wake-up call for the paper packaging industry. Here’s the insight: paper-based packaging has a head start in recyclability, but without upstream design thinking—like material reduction and reuse—it won’t stay competitive. Want to future-proof your packaging? Design less, design smarter.https://www.packagingnews.com.au/design/qanda-the-evolving-role-of-packaging-design

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