Amcor research reveals recyclability claims are the most influential on consumer decisions

Ready for a packaging power shift? Amcor just dropped its 2025 European consumer claims report, and the verdict is clear—84 percent of shoppers now check recyclability labels before buying, and 72 percent are leaning into paper-based packaging. That’s not just talk—it’s a serious nudge toward fiber-based formats. Here’s the kicker: consumers rank recyclability over carbon footprint, showing that clear, on-pack messaging drives action. For the paper packaging industry, this is a golden moment. With EU regulations mandating recycled content by 2030, brands that pivot to paper now gain shelf appeal, regulatory readiness, and consumer trust—all in one smart move.https://www.pulpapernews.com/20250425/16632/amcor-research-reveals-recyclability-claims-are-most-influential-consumer-decisions

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