How AI will help comms evolve from order takers to strategists

At the 2025 Ragan Conference, comms leaders like Christy Kelly, Amy Calhoun, and Abby Guthkelch dropped AI wisdom that hits home for every industry—including paper packaging. The big takeaway? AI isn’t just a tech trend, it’s reshaping how teams collaborate, communicate, and create. For packaging companies, this means AI can streamline internal workflows, enhance supply chain messaging, and even optimize sustainability reporting. But here’s the kicker—without clear governance, adoption stalls. So, partner with legal, start small, and train with purpose. Because in packaging, just like in comms, clarity and compliance are everything.https://www.ragan.com/how-ai-will-help-comms-evolve-from-order-takers-to-strategists/

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