Report reveals behind-the-scenes drama over fake Siri demo at WWDC 2024

Apple's WWDC 2024 made waves—but not for the right reasons. A flashy Siri demo stunned viewers, but here's the kicker: most of it didn't exist. Yep, insiders say only the colorful ribbon effect was real. With internal tensions between AI chief John Giannandrea and software head Craig Federighi, leadership has now shifted back to Federighi. Why does this matter for paper packaging? Because Apple's struggles with AI integration highlight a broader tech bottleneck—delays in real AI functionality mean slower adoption of smart packaging tools like AI-powered voice interfaces or on-device sustainability tracking. For packaging innovators, this is a signal: don't wait for Big Tech—build your own smart solutions.https://bgr.com/tech/report-reveals-behind-the-scenes-drama-over-fake-siri-demo-at-wwdc-2024/

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