Rivian elects Cohere's CEO to its board in latest signal the EV maker is bullish on AI

Rivian just shifted gears in a big way—by adding AI heavyweight Aidan Gomez, co-founder of Cohere and co-author of the game-changing paper \"Attention Is All You Need,\" to its board. Why? Because Rivian’s $5.8 billion joint venture with Volkswagen hinges on cutting-edge software, and Gomez’s deep AI chops could turbocharge their ambitions. But here’s the packaging industry twist: as automakers like Rivian evolve into tech companies, their demand for smart, sustainable, AI-enhanced packaging—think sensor-enabled corrugated boxes and data-optimized supply chains—could skyrocket. Packaging pros, it’s time to think beyond the box.https://techcrunch.com/2025/04/21/rivian-elects-coheres-ceo-to-its-board-in-latest-signal-the-ev-maker-is-bullish-on-ai/

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