Sweden drowns in discarded fast fashion items

Yahoo just made headlines by reaffirming its use of cookies and personal data to deliver personalized ads and content, aligning with the IAB Transparency and Consent Framework and 239 partners—but what does that mean for the paper packaging world? Here’s the scoop: as digital platforms like Yahoo double down on data precision, consumer targeting becomes sharper—which means brands investing in paper packaging must now align their physical unboxing experiences with hyper-customized digital campaigns. Think QR codes on cartons that sync with user profiles or packaging designs tailored to regional data trends. In short, data-driven marketing is now driving data-driven packaging.https://uk.finance.yahoo.com/news/sweden-drowns-discarded-fast-fashion-061912055.html

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