Tiktok’s free lunch is done, but the attention buffet is still wide open

TikTok’s golden age of organic reach is ending fast, and brands relying solely on viral trends are in for a rude awakening. As platforms mature, pay-to-play becomes the norm—just like Facebook and Instagram before it. For the paper packaging industry, this shift is critical: B2B players must pivot from chasing fads to building trust-based, omnichannel strategies that highlight sustainability, reliability, and long-term value. The takeaway? Don’t just dance for attention—craft messaging that converts, even when algorithms sleep. In today’s attention economy, your offer—not the platform—is what seals the deal.https://mumbrella.com.au/tiktoks-free-lunch-is-done-but-the-attention-buffet-is-still-wide-open-870947

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