U.S. Asks Judge to Break Up Google

Big news from Washington—Google’s $1.81 trillion empire is on the chopping block. A federal judge is weighing whether to force the tech giant to sell its Chrome browser after ruling it violated antitrust laws to dominate online search. What’s this mean for paper packaging? A lot. If Chrome is spun off, it could splinter Google’s ad ecosystem, cutting off a major data pipeline that brands use to target consumers. That means paper-first packaging companies may need to rethink digital ad strategies and double down on physical shelf appeal, where packaging does the talking.https://www.nytimes.com/2025/04/21/technology/google-search-remedies-hearing.html

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