‘You sold it – now recycle it’: the protesters mailing worn-out clothes to the shops they bought them from

Here’s a story that’s turning heads in the sustainability world—eco-activist Wendy Ward mailed a decade-old polycotton bedsheet to Sainsbury’s CEO, demanding accountability for its end-of-life waste. Her viral #TakeItBack campaign urges consumers to return un-recyclable garments to brands, spotlighting the textile industry’s dirty secret: most take-back schemes end in incineration or export. Now, what does this mean for the paper packaging industry? Simple—this is a wake-up call. As the EU pushes for Extended Producer Responsibility in textiles, paper packaging companies should prepare for similar scrutiny. Circular design and traceable end-of-life solutions aren’t optional—they’re the future.https://www.theguardian.com/environment/2025/apr/29/you-sold-it-now-recycle-it-the-protesters-mailing-worn-out-clothes-to-the-shops-they-bought-them-from

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