Alphabet share price plunges 7%, wipes off $150 billion market value as Apple plans to offer AI search options on Safari

Big shake-up in Big Tech: Alphabet just lost $150 billion in market value after reports that Apple may launch its own AI-powered search in Safari, threatening Google’s $20 billion-a-year deal to stay default. Why does this matter for paper packaging? If Apple’s AI search shifts ad dollars away from Google, brands may reallocate budgets—potentially favoring physical touchpoints like sustainable packaging to stand out. With digital ad ROI under scrutiny, paper packaging could become a key brand storytelling tool in the post-cookie, AI-search era. Stay sharp—this changes the marketing game.https://www.livemint.com/market/stock-market-news/alphabet-share-price-plunges-7-wipes-off-150-billion-market-value-as-apple-plans-to-offer-ai-search-options-on-safari-11746670631351.html

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