Alphabet Shares Take $120 Billion Blow as Search Warnings Blare

Big news from Silicon Valley—Apple just shook the search engine scene. In court testimony, Apple exec Eddy Cue revealed they're exploring adding AI to Safari, potentially threatening Google's $20 billion-a-year deal to remain Safari's default search engine. Even more shocking? Safari searches dropped last month for the first time ever. For the paper packaging industry, this signals a shift in digital ad dynamics—less Google dominance could mean changing demand for printed QR codes and physical touchpoints as brands diversify outreach. In short, AI's ripple effect just hit the packaging world.https://www.bloomberg.com/news/articles/2025-05-09/alphabet-shares-take-120-billion-blow-as-search-warnings-blare

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