Alphabet's share price plunges on traffic drop testimony

Google just lost $140 billion in market cap after Apple exec Eddy Cue dropped a bombshell in court—Google Search traffic on Apple devices is down for the first time in 20 years, thanks to AI rivals like ChatGPT and Perplexity. This isn’t just tech drama—it signals a seismic shift in how people seek information. For the paper packaging industry, this could reshape digital advertising strategies and consumer targeting. If AI search tools dominate, brands may pivot from SEO-heavy web content to AI-optimized data feeds, changing how packaging companies market sustainability or recycling credentials online.https://finance.yahoo.com/news/alphabets-share-price-plunges-traffic-163947084.html

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