Apple looks to add AI search to Safari in potential blow for Google

Apple may be rewriting the rules of search—literally. According to Bloomberg, it's exploring AI-powered alternatives to Google in Safari, threatening Google's $20 billion annual deal to stay the default. That’s huge, but here’s what paper packaging pros should watch: if Apple shifts to AI-driven search, ad traffic could fragment fast. That means CPG brands—especially those investing in sustainable packaging—will need smarter, more diversified campaigns to stay visible. Fewer eyes on Google means more pressure to stand out on shelf and online. This isn’t just tech drama—it’s a packaging visibility wake-up call.https://www.cnn.com/2025/05/07/tech/apple-ai-search-safari-potential-blow-for-google

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