Apple looks to add AI search to company's browser, Bloomberg reports

Apple just shook up the search game—again. In a stunning move revealed during antitrust testimony, Apple exec Eddy Cue said Safari searches dropped last month as users shifted to AI tools like ChatGPT and Perplexity. That hit Google hard—Alphabet lost $150 billion in market value as its $20 billion deal to stay default on iPhones came under fire. But here’s the twist: for the paper packaging industry, this signals a shift in consumer data pathways. With AI-driven search rising, brands may need to rethink how they target eco-conscious shoppers—less through Google, more through AI-integrated platforms that prioritize sustainability signals.https://www.reuters.com/business/apple-looks-add-ai-search-companys-browser-bloomberg-reports-2025-05-07/

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