Apple Tries to Save $20 Billion Google Search Deal By Saying It’s Unnecessary

Apple just shook the tech world at Google’s antitrust trial, with Eddy Cue revealing the $20 billion-a-year search deal might not last—and even hinted that the iPhone could become obsolete. Why does this matter for paper packaging? If Apple’s vision of a post-smartphone future takes off—think wearables, AR, or ambient computing—packaging for devices will shrink, evolve, or disappear. That means fewer retail boxes and more need for sustainable, lightweight, modular packaging that adapts to smaller, smarter tech. Paper packaging players, take note: the future may be foldable, flexible, and far from the phone.https://www.bloomberg.com/news/articles/2025-05-08/apple-tries-to-save-20-billion-google-search-deal-by-saying-it-s-unnecessary

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