Consumers are Thinking Differently about Packaging Sustainability

Here’s your 30-second podcast script: \"Hey packaging pros, here’s your 30-second scoop! At SPC Impact, NielsenIQ dropped big news: consumers are shifting focus from just tossing packaging to how it’s made. That’s right—life cycle is the new buzzword, and 69 percent of shoppers actually trust sustainability claims, with Millennials leading the charge. But here’s the twist: Gen Z is all about minimal packaging—think right-sized, clean designs, less material. For the paper packaging world, this is a golden moment. Why? Because fiber-based solutions already align with low-impact manufacturing and minimalism. Brands that highlight upstream sustainability, not just recyclability, can now outshine plastic rivals. It’s no longer just about the bin—it’s about the beginning.\"https://www.packagingdigest.com/sustainability/consumers-are-thinking-differently-about-packaging-sustainability

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