Elton John and Dua Lipa seek protection from AI

Big names like Dua Lipa, Elton John, and Sir Ian McKellen are urging UK Prime Minister Keir Starmer to tighten copyright protections against AI, warning that without clear rules, artists risk handing over their life's work to tech firms. Their push centers on an amendment by Baroness Beeban Kidron to the Data Bill, demanding transparency from AI developers. But here’s the twist for the paper packaging industry—this battle over intellectual property is a preview of what’s coming for packaging design. As AI tools start generating branded packaging and sustainable layouts, designers may soon face similar copyright dilemmas. Protecting creative assets isn’t just for musicians anymore—it’s the next frontier for packaging innovation.https://www.bbc.com/news/articles/c071elp1rv1o

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