Figma’s CEO on his new approach to AI

Figma just dropped a game-changer in San Francisco, unveiling four AI-powered tools—including a ChatGPT-style prototyping assistant and an Adobe Illustrator rival—at its Config event with 8,000 attendees. CEO Dylan Field says this marks Figma’s biggest product expansion yet, signaling a bold move post its failed $20 billion Adobe deal. But here’s the twist for the paper packaging world: as digital design platforms like Figma streamline AI-driven prototyping and branding tools, expect a shift in how packaging mockups are conceived—faster iterations, hyper-personalized visuals, and reduced reliance on traditional design workflows. The future of packaging starts on a Figma canvas.https://www.theverge.com/command-line-newsletter/664444/figma-ceo-ai-config-interview

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