MCP and the innovation paradox: Why open standards will save AI from itself

Big news in AI infrastructure—Anthropic launched the Model Context Protocol, or MCP, in November 2024, and it’s quietly revolutionizing how language models connect to tools. Think of it like HTTP for AI—standardizing connections so models like Claude or GPT can talk to apps like Slack or Jira without custom code. For the paper packaging industry, this is a game-changer: MCP allows seamless integration of AI into supply chains, design workflows and sustainability tracking, slashing vendor lock-in and speeding up automation. The future? Smarter, faster, interoperable packaging innovation driven by standardized AI pipelines.https://venturebeat.com/ai/mcp-and-the-innovation-paradox-why-open-standards-will-save-ai-from-itself/

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