Shelf shock: The high-stakes art of making packaging stand out in store

On today’s 30-second spotlight, Toluna’s Liam Gilbert reminds us that in the retail jungle, packaging is your brand’s last chance to roar. In crowded aisles, flashy designs aren’t enough—clarity, color, and familiarity are king. Gilbert warns that even bold packaging must respect category norms, like black milk cartons in China that flopped because, well, milk is white. For the paper packaging industry, this is a wake-up call: structural sameness isn’t the enemy, but poor visual hierarchy is. With 3D virtual shelf testing, Toluna proves packaging must be tested in context to drive real purchase intent.https://insidefmcg.com.au/2025/05/09/shelf-shock-the-high-stakes-art-of-making-packaging-stand-out-in-store/

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