Free The Birds designs refreshed packaging for Susanne Kaufmann

Susanne Kaufmann just unveiled a bold new look for its skincare secondary packaging, and it’s all about the bird—literally. Partnering with design agency Free The Birds, the brand revamped its packaging across UK and European shelves using a striking red bird motif that symbolizes slow beauty, nature, and sustainability. But here’s the industry twist: this isn't just a pretty rebrand. By anchoring identity in a single, memorable icon, Susanne Kaufmann is making its packaging work harder—boosting shelf impact while reinforcing eco-values. For paper packaging pros, this signals a rising trend—designs that fuse visual storytelling with sustainability, turning every box into a brand ambassador.https://www.packagingnews.co.uk/design/new-packs/free-the-birds-designs-refreshed-packaging-for-susanne-kaufmann-14-05-2025

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